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I consider the no-reply address a courtesy to me to know that I won't end up writing a reply to an address that isn't monitored. Things like bank notifications
by oskee80 15y ago
I consider the no-reply address a courtesy to me to know that I won't end up writing a reply to an address that isn't monitored. Things like bank notifications and alerts are designed to be one-way communications, so the no-reply address makes sense. Usually the body or footer of the message contains the proper contact methods/addresses. It does not hurt my feelings to have to click on an email address within the message vs. clicking the 'reply' button in my client.
That being said, I agree that a no-reply address sends the wrong message for start-ups, welcome messages, signup confirmations, etc. I think they are good for recurring message that are inherently one-way, and when the user knows the preferred contact info for the company.
- glhaynes 15y agoBut any email they send out could be set up to reply right to somebody appropriate. Customers don't want a face of the company that only speaks and doesn't listen. Seems like they should be nearly never needed.
- oskee80 15y agoTrue, if it is a relatively small support operation. This would be harder to do with larger companies that had separate addresses for billing questions, service problems, troubleshooting, etc. If every outbound message had a singular live reply-to email address, then you'd need someone to sift through all those and route to the appropriate department.
- glhaynes 15y agoIf it's a large company, they should be more easily able to find somebody that can sort through the handful[1] of replies to that address a time or two a day. [1] if there are more than a handful, all the more reason to do something with them - lots of people are replying when they "shouldn't" be!
- digikata 15y agoLarge companies should dedicate the thought and resources to get their customer human interface right. I hate that many large companies that expect customers to navigate through a morass of the companies half-baked organizational scheme. It's a terrible sign if a company expects a customer to coordinate or route an issue among different internal company departments.
- pbreit 15y agoWhy can't companies be humane and communicate with customers via email? Every company parrots the falsehood that they are customer-centric and yet they can't figure out how to communicate with customers via email? Why is that acceptable?
- oskee80 15y agoI agree with the OP that all his examples were a poor use of no-reply addresses. My point is that they do serve a purpose sometimes - my example being notifications, reminders, and other inherently one-way messages. If it is a message I am not expecting nor am I immediately aware of why it is being sent, then I think the reply-to address should be a real address capable of handing my response.