B2B SaaS have a much clearer/easier value proposition than B2C. There's already a cash flow and profit motive in a business, so if a SaaS can demonstrate that

B2B SaaS have a much clearer/easier value proposition than B2C. There's already a cash flow and profit motive in a business, so if a SaaS can demonstrate that it enables more value than it costs, there's a tangible advantage to paying for that service.