They really need to unify the design language across all mobile devices. You need to have one iThing that is available the following sizes: XS — 6.1" (iPhone)

They really need to unify the design language across all mobile devices. You need to have one iThing that is available the following sizes: XS — 6.1" (iPhone) S — 6.8" (iPhone Max) M — 8.3" (iPad Mini) L — 11" (iPad) XL — 12.9" (Big iPad) That's it. Same design language, same thing. Pick your screen size, storage amount, whether you want cellular or just Wi-Fi, and color, and you're good. This completely unifies everything—iPads, iPod Touches, and iPhones. You could even do a second Pro line alongside this. I'm sure there are manufacturing difficulties involved here, in addition to having a single chipset that conforms to each size, but this should be getting a bit easier as they move into the M-series architecture. Or you just keep the A-series in the XS and S models and put an M-series chip in the iPad mini eventually.