"I grew fed up of being stuck in this e-commerce framework – having to work with its hyper-normalised MySQL database (the EAV model)" 2011? Had to be Magento.

"I grew fed up of being stuck in this e-commerce framework – having to work with its hyper-normalised MySQL database (the EAV model)" 2011? Had to be Magento. Not a great fit with what they were trying to accomplish. Not that they seemed to have a clear understanding of how to accomplish what they wanted, which was to throw spaghetti at a wall and hope something made them rich.