6 ms·

Creative QR Codes

43 points by hamiltonchan 15y ago

sgrove 15y ago
I'm torn between NFC and QR codes... or at least, I was. I've seen some really spectacular exampled of QR codes recently - while in Korea, and most recently via paperlinks. I was initially skeptical of the user experience with QR codes, but after watching a paperlink demo, it's like magic. We're about to finalize our logo, and immediately afterwards, they'll have one more happy, paying customer.
- hamiltonchan 15y ago
  We at Paperlinks appreciate the support! With NFC and QR codes, I don't think it has to be either/or. NFC is a fantastic technology that truly makes real world hyperlinking even more seamless. We just need more phones with NFC readers on them. In the meantime, there's QR codes, and companies like Paperlinks are trying to make them as easy and effective to deploy as possible!
hollerith 15y ago
Speaking of aesthetics, I like the experience of looking at Microsoft Tags much more than looking at (ordinary) QR codes.
potatolicious 15y ago
Will any of those codes actually read? The Disney codes are cool - they are creative in a way that doesn't compromise the readability of the code. The others just seem like gigantically bad ideas. It's hard enough convincing people to use QR codes - the more you violate the spec the more devices will stop reading it.
- jabo 15y ago
  All of them worked on my iPhone 4 with the QR Qrafter app.
- sp332 15y ago
  The "Barcode Scanner" app in the Android market had trouble with the first one, and the one with the panda in it. Google Goggles had no trouble with any of them.
  - jc4p 15y ago
    Goggles was uable to load the Farmville one for me.
- Groxx 15y ago
  All the paperlinks ones scanned almost immediately (redlaser here, could use a better one if anyone knows any). The rest usually took some jiggling and trying for a minute or so. And the Disney ones were just too small.
- dave1010uk 15y ago
  QR codes use Reed-Solomon error correction which means between 7% and 30% of the image data can be lost but the encoded text will still be readable. Digital TV / radio broadcasts use a similar system. These examples are taking a slice of that redundancy and replacing it with a design. This is a bit like using typography to make a URL look nicer but harder for a human to read.
Mizza 15y ago
There's a lot more cool stuff yet to be done with QR codes! I'm going to announce this properly sometime this week when we've got a nice demo video, but we just (and I mean JUST) launched a new webapp for people who want to have flexible QR redirects with analytics. If any of you guys are interested: http://omniqrcode.com http://omniqrcode.com
Rabidgremlin 15y ago
If you have an Android phone I released an app last week that lets you create customised QR codes containing your contact info. Check out https://market.android.com/details?id=com.rabidgremlin.android.mecodelite https://market.android.com/details?id=com.rabidgremlin.andro...
gmac 15y ago
In a similar vein: http://blog.mappiness.org.uk/2011/04/05/logo-qr-code/ http://blog.mappiness.org.uk/2011/04/05/logo-qr-code/ and http://2d-code.co.uk/bbc-logo-in-qr-code/ http://2d-code.co.uk/bbc-logo-in-qr-code/
aw3c2 15y ago
Does someone know an easy way to figure out what elements in a QR code are irrelevant?
jdietrich 15y ago
Don't do this. Ever. Firstly, you're eating up your margin for error. This seems fine when you're scanning with an iPhone 4 from a galley proof in a brightly lit office, or from your calibrated monitor. It becomes a big problem when users are scanning creased newsprint on a poorly lit train, from a dirty TV at the wrong aspect ratio, or with a crappy cameraphone with a scratched lens. Secondly, you're pissing away the inherent call to action in a QR code. Many of these more styled QR codes are barely recognisable as such. Either you reduce your scan-through rate because people don't know that your multicoloured blob is actually a QR code, or you have to explicitly state "this is a QR code, you can scan it". I hope I don't have to explain why those are bad design outcomes. If you hire designers, this is a brilliant litmus test. Anyone who thinks that this is a good idea is incompetent, plain and simple. They will make decisions which are pretty, but will annoy your customers and cost you money.
Kwpolska 15y ago
They suck. #5 won't work on my phone. #7, #9, #11, #12 don't like me, too. Even something as simple as #10 works incorrectly. #8 has problems.

43 points by hamiltonchan 15y ago

I'm torn between NFC and QR codes... or at least, I was. I've seen some really spectacular exampled of QR codes recently - while in Korea, and most recently via paperlinks. I was initially skeptical of the user experience with QR codes, but after watching a paperlink demo, it's like magic. We're about to finalize our logo, and immediately afterwards, they'll have one more happy, paying customer.

hamiltonchan 15y ago
We at Paperlinks appreciate the support! With NFC and QR codes, I don't think it has to be either/or. NFC is a fantastic technology that truly makes real world hyperlinking even more seamless. We just need more phones with NFC readers on them. In the meantime, there's QR codes, and companies like Paperlinks are trying to make them as easy and effective to deploy as possible!

hollerith 15y ago

Speaking of aesthetics, I like the experience of looking at Microsoft Tags much more than looking at (ordinary) QR codes.

potatolicious 15y ago

Will any of those codes actually read? The Disney codes are cool - they are creative in a way that doesn't compromise the readability of the code. The others just seem like gigantically bad ideas. It's hard enough convincing people to use QR codes - the more you violate the spec the more devices will stop reading it.

jabo 15y ago
All of them worked on my iPhone 4 with the QR Qrafter app.
sp332 15y ago
The "Barcode Scanner" app in the Android market had trouble with the first one, and the one with the panda in it. Google Goggles had no trouble with any of them.
- jc4p 15y ago
  Goggles was uable to load the Farmville one for me.
Groxx 15y ago
All the paperlinks ones scanned almost immediately (redlaser here, could use a better one if anyone knows any). The rest usually took some jiggling and trying for a minute or so. And the Disney ones were just too small.
dave1010uk 15y ago
QR codes use Reed-Solomon error correction which means between 7% and 30% of the image data can be lost but the encoded text will still be readable. Digital TV / radio broadcasts use a similar system. These examples are taking a slice of that redundancy and replacing it with a design. This is a bit like using typography to make a URL look nicer but harder for a human to read.

Mizza 15y ago

There's a lot more cool stuff yet to be done with QR codes! I'm going to announce this properly sometime this week when we've got a nice demo video, but we just (and I mean JUST) launched a new webapp for people who want to have flexible QR redirects with analytics. If any of you guys are interested: http://omniqrcode.com http://omniqrcode.com

Rabidgremlin 15y ago

If you have an Android phone I released an app last week that lets you create customised QR codes containing your contact info. Check out https://market.android.com/details?id=com.rabidgremlin.android.mecodelite https://market.android.com/details?id=com.rabidgremlin.andro...

gmac 15y ago

In a similar vein: http://blog.mappiness.org.uk/2011/04/05/logo-qr-code/ http://blog.mappiness.org.uk/2011/04/05/logo-qr-code/ and http://2d-code.co.uk/bbc-logo-in-qr-code/ http://2d-code.co.uk/bbc-logo-in-qr-code/

aw3c2 15y ago

Does someone know an easy way to figure out what elements in a QR code are irrelevant?

jdietrich 15y ago

Don't do this. Ever. Firstly, you're eating up your margin for error. This seems fine when you're scanning with an iPhone 4 from a galley proof in a brightly lit office, or from your calibrated monitor. It becomes a big problem when users are scanning creased newsprint on a poorly lit train, from a dirty TV at the wrong aspect ratio, or with a crappy cameraphone with a scratched lens. Secondly, you're pissing away the inherent call to action in a QR code. Many of these more styled QR codes are barely recognisable as such. Either you reduce your scan-through rate because people don't know that your multicoloured blob is actually a QR code, or you have to explicitly state "this is a QR code, you can scan it". I hope I don't have to explain why those are bad design outcomes. If you hire designers, this is a brilliant litmus test. Anyone who thinks that this is a good idea is incompetent, plain and simple. They will make decisions which are pretty, but will annoy your customers and cost you money.

Kwpolska 15y ago

They suck. #5 won't work on my phone. #7, #9, #11, #12 don't like me, too. Even something as simple as #10 works incorrectly. #8 has problems.