The story here is, 'hide complexity'? Or perhaps 'Focus on the details of user experience'? I love the reference to "all of this business at the top". Perhaps

The story here is, 'hide complexity'? Or perhaps 'Focus on the details of user experience'? I love the reference to "all of this business at the top". Perhaps there's a design principle in there. If a user is ever referring to "all this business..." then you've gone off track.