When you say "one could be targeted/painting an target on one self" what does this imply? Basically that some group, most likely a nation state actor might hack

When you say "one could be targeted/painting an target on one self" what does this imply? Basically that some group, most likely a nation state actor might hack my systems in the hope to see what else i have and who i am selling to? Or rather that when i cross the wrong broader in to the wrong country that i might disappear?