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It could easily be the case that without the advertising spend they would not be profitable. Do you think these publicly traded companies are wasting tons of mo
by RomanAlexander 5y ago
It could easily be the case that without the advertising spend they would not be profitable. Do you think these publicly traded companies are wasting tons of money on advertising? Where is the shareholder outrage?
- legulere 5y agoIt could also be tragic of the commons effect though. High ad spend is necessitated by the high ad spend of competitors.
- 1auralynn 5y agoI worked in pharma advertising for a little bit: There are two sides, consumer and clinical which I believe are about equal spends (might be wrong, but it's significant anyway). Clinical advertising is mostly used to recruit doctors to recruit patients to take part in clinicial trials, and is a necessary component of R&D. Think lots of tradeshows with fancy signage, interactive touchscreens, apps, etc.