Now we know how Panda determined low quality sites. They looked at the click through rate and cpc rates for adsense ads. If the market didn't click on the ads g

Now we know how Panda determined low quality sites. They looked at the click through rate and cpc rates for adsense ads. If the market didn't click on the ads google served, then they mustn't have been relevant to the content (or more importantly, the content isn't relevant to the ad. IE it's low quality. Furthermore, if the market wasn't prepare d to pay much for the ad, it must be for content that's low value. Basically, google has redirected traffic from low paying adsense pages to high paying adsense pages for those keywords. Our site was hit hard with the last panda update, losing 30 percent of our traffic. We have two main types of pages that are quite similar which constitute our site. Which pages were hit? Only one had google ads on it. Those pages were hit, the others were untouched. So in their efforts to steal revenue from their partners the corollary is now true: Put google ads on your site and run the risk of getting deranked.