anyone putting 30 second video ads on the internet just doesn't get it. it's not like tv where you have to recapture the viewer's attention -- they're hyper fo

anyone putting 30 second video ads on the internet just doesn't get it. it's not like tv where you have to recapture the viewer's attention -- they're hyper focused on a single place on the screen. i would imagine a 5-7 second "samsung phone X has features Y and Z" ad would be way more effective if only because people would consume it without immediately closing the window.