You make great points, obviously focused on the UX portion. I definitely agree. TikToks algorithm is just amazing too, incredibly personalised. Borderline addic

You make great points, obviously focused on the UX portion. I definitely agree. TikToks algorithm is just amazing too, incredibly personalised. Borderline addictive app. A huge reason for TikToks success that might not be seen by the average user is that they spend a lot of their marketing budget on their content creators. This is something that not a lot of platforms do - they send free lighting equipment and have reps that teach up and coming content creators how to make better content. I do wonder if YouTube did this more, that they’d get better traction on their other products. People follow the content creators not the platform so if the content creators start using a platform, people will follow. Just my two cents anyway, for what it’s worth.