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If just moving the product has this much effect it shows just how powerful brand perception is and how nuanced it can be. If you're a student of media / propaga
by kwdc 5y ago
If just moving the product has this much effect it shows just how powerful brand perception is and how nuanced it can be. If you're a student of media / propaganda this is a textbook basic example of product placement and its importance.
It may seem obvious but the implications are immense. This kind of insight underpins just about every advertising campaign in some way. This is not a trivial example at all.
This is how lucative having those bottles positioned just so is to these companies. It also says a lot about how persuasive this kind of placement really is.
- Mirioron 5y agoCoca-Cola probably paid a lot of money to have their two drinks shown in the interviews. Changing that is probably some kind of breach of contract by the organizers of the event.
- kwdc 5y agoThis is precisely my point. They would have definitely paid money for every aspect. Along with the insistence that it be their product in front of the players. Logo visible. On camera. In frame.