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In the European Union TV ads are limited to 20% in one clock hour: https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:32010L0013#d1e2092-1-1 https:/

• adriancr 5y ago
  > 2. Paragraph 1 shall not apply to announcements made by the broadcaster in connection with its own programmes and ancillary products directly derived from those programmes, sponsorship announcements and product placements. That's the workaround used to put more then 20%