5 ms·
The basic problem is that people undervalue data about themselves. They don’t imagine the kinds of conclusions that can be made, or the consequences. It’s been
by couchridr 5y ago
The basic problem is that people undervalue data about themselves. They don’t imagine the kinds of conclusions that can be made, or the consequences.
It’s been more than a decade, but I was impressed by this research from Allessandro Acquisti that suggested people valued their data only in the pennies.
When 25 Cents is too much: An Experiment on Willingness-To-Sell and Willingness-To-Protect Personal Information, Jens Grossklags, Alessandro Acquisti, Workshop on the Economics of Information Security (WEIS), 2007