RH offered free trading in a small selection of issues with a poor ui and worse execution while others were offering great platforms for 50 cents to 7.95 a trad

RH offered free trading in a small selection of issues with a poor ui and worse execution while others were offering great platforms for 50 cents to 7.95 a trade. They built a user base through marketing to the initiated, not through a better product. Any investor can get 0 now with good brokerages or use something like IB for cheap trades on otc or foreign stocks in small amounts.