Oddly enough, at the end of Pariser's TED talk, he called out facebook and Google to allow users to control what gets through their 'filter' and what doesn't. T

Oddly enough, at the end of Pariser's TED talk, he called out facebook and Google to allow users to control what gets through their 'filter' and what doesn't. This is definitely bubble-ification, though at first glance it's the user who's in control of it.