I think AMC's doing something along these lines, where people with their loyalty card get deals on concessions. They probably throw in a free ticket after sever

I think AMC's doing something along these lines, where people with their loyalty card get deals on concessions. They probably throw in a free ticket after several visits. I think I remember hearing some doing packages (e.g., tickets + popcorn and drinks). In any case agreed, anything they can do to push food and drinks is how they can fleece customers more and blow out their bottom line