I enjoyed reading the blog and how clearly he talks about his business and sells the benefits (not just features). I know MBAs who are not able to so clearly ar

I enjoyed reading the blog and how clearly he talks about his business and sells the benefits (not just features). I know MBAs who are not able to so clearly articulate their pricing and business models http://www.phenona.com/blog/phenona-business-model/ http://www.phenona.com/blog/phenona-business-model/