I agree. 6,958,517 "likes" (at the time of my writing) may be perceived as a successful campaign by those who initiated the "like wall" as well as other markete

I agree. 6,958,517 "likes" (at the time of my writing) may be perceived as a successful campaign by those who initiated the "like wall" as well as other marketers. Which some may use as fuel to do the same. Which is as you said a "complete misunderstanding" of social media.