This has been a thing since Google did their RankBrain update 5 years ago. They essentially released a system that used ML to negotiate unknown "long-tail" quer

This has been a thing since Google did their RankBrain update 5 years ago. They essentially released a system that used ML to negotiate unknown "long-tail" queries into more common queries and then returned the common queries results. One of the immediate effects was quoted strings became less relevant, sometimes completely ignored, and a lot of the other tools for negotiating with system were lost. It's only continued to progressively get worse since then.