I think a lot of people are missing the bigger picture here, which is Apple is unwilling to just hand over user details, which the Financial Times and the likes

I think a lot of people are missing the bigger picture here, which is Apple is unwilling to just hand over user details, which the Financial Times and the likes want. The 30% cut "gripe" is just what they are telling the public to try to get you on "their" side. If I recall, Amazon actually had (has) a larger piece of the pie for subscriptions, but they are will to give out User Information.