This has been done a few times legitimately, I wouldn't be surprised at all if someone started emulating a legitimate trend for advertising purposes... In fact

This has been done a few times legitimately, I wouldn't be surprised at all if someone started emulating a legitimate trend for advertising purposes... In fact I'd say we're about due for it. The 'this app is awesome' comments, and the prominent FB like / Twitter plugs kind of lend credence to the theory too.