With e2e vs insecure, there is an objective differentiating factor, while in wine (apart from price, there apparently isn’t). To leverage your example, it woul

With e2e vs insecure, there is an objective differentiating factor, while in wine (apart from price, there apparently isn’t). To leverage your example, it would be like selling “secure e2e chat” (label) at a high price, although it uses insecure tech.