OK I have to admit on reading the title and a few comments my first thoughts were 'why would you bother'. Now I've read the article it makes sense if you're a

OK I have to admit on reading the title and a few comments my first thoughts were 'why would you bother'. Now I've read the article it makes sense if you're a struggling magazine and need money. Also if you got something to sell and need a cheap worldwide platform to advertise on.