Research into belief perseverance shows that even when people are shown overwhelming evidence contradicting one of their beliefs that they dig in their heels an

Research into belief perseverance shows that even when people are shown overwhelming evidence contradicting one of their beliefs that they dig in their heels and stick to the belief anyway. [1] There's also Frank Lunz's observation that many people form opinions based solely on the emotive content of the words (Russell conjugation [2]) they're presented with, regardless of the facts. [3] [1]: https://en.wikipedia.org/wiki/Belief_perseverance https://en.wikipedia.org/wiki/Belief_perseverance [2]: https://en.wikipedia.org/wiki/Emotive_conjugation https://en.wikipedia.org/wiki/Emotive_conjugation [3]: https://en.wikipedia.org/wiki/Frank_Luntz#Use_of_language https://en.wikipedia.org/wiki/Frank_Luntz#Use_of_language