I think you’re overstating what this “secret software does.” Those organizations are willing to invest money into software that makes them better at what they

I think you’re overstating what this “secret software does.” Those organizations are willing to invest money into software that makes them better at what they do. It’s not magic, it’s not secret. It’s just that at large organizations, it’s easier to justify writing pieces of software that have seemingly-small impact because that total impact is so large at their scale.