The most important part of marketing-dev collaboration is getting the two to have any respect at all for the other one's work and have a willingness to learn ab

The most important part of marketing-dev collaboration is getting the two to have any respect at all for the other one's work and have a willingness to learn about it. After that point, communication seems to become a lot easier. As a side note, all major failures I've been familiar with have toxic marketing-dev relationships, so it's worth everyone's time to make this work.