6 ms·
They can still sell their inventory e.g. impressions and clicks, but they wouldn't run the DSP/SSP (just like other ad supported publishers).
by biggermike 6y ago
They can still sell their inventory e.g. impressions and clicks, but they wouldn't run the DSP/SSP (just like other ad supported publishers).
- dhnajsjdnd 6y agoIn other words, it would mandate the existence of a layer of middlemen between the search engine and ad buyers.