I'm shocked no one has mentioned this so far.. check the SEO profile of the domain you're looking to buy, if it has a strong domain authority and pulls in organ

I'm shocked no one has mentioned this so far.. check the SEO profile of the domain you're looking to buy, if it has a strong domain authority and pulls in organic traffic just through the domain name I would purchase it straight away. Use these factors to determine if it's 'worth it'.