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Tell that to Dave Trott, who is an influential British advertising copywriter. All of his writing comes in the form of one sentence paragraphs. There's whole bo
by unculture 6y ago
Tell that to Dave Trott, who is an influential British advertising copywriter. All of his writing comes in the form of one sentence paragraphs. There's whole books of it! https://davetrott.co.uk/ https://davetrott.co.uk/
- Veen 6y agoThat style is ideal for advertising copy, but for little else. The author of the original article could have avoided a lot of criticism if he’d called it “Writing Marketing Copy Well” instead of “Writing Well”.