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"Roblox is absolutely wild It has 110MM MAUs + delivers an est 1.25 BILLION hours of entertainment each month It does this not because it makes a good "game",

• cycop 6y ago
  My kids have access to some of the best games in their Steam library, but most of the time they prefer to discover new games on Roblox. I just hope they don't force advertising into the Roblox worlds, that would destroy the experience.
  • ricefield 6y ago
    I recently had a director reach out to me about joining their team to work on rebuilding an ad system from scratch, so unfortunately your fear may very well be valid.
    • chabad360 6y ago
      The ads are not in game, they appear only on the website and are solely for advertising other games.
      • ehnto 6y ago
        I think it would be naive to not imagine advertising as part of the long term strategy for a platform like this. After they go public, it's going to be a big tool in their toolkit for profitability.
        • Kaveren 6y ago
          exact opposite, they've made a 180 on advertising. there used to be external offsite ads shown on the website, which were removed. there used to be a developer API to show video ads for revenue within games, which was removed. they've cut down heavily on event promotions from companies (think movies that appeal to kids) they have an extremely high revenue business model off actual customers, so they don't really need to do advertising, there's plenty of other ways to get more profitable. for example, they're at the scale where they might be able to do what Dropbox did by running more of their own infrastructure to save big.
      • Buge 6y ago
        It looks like currently their ads are all player-created, for their own content. For example refresh this page and see the banner at the top: https://www.roblox.com/catalog?Category=0 https://www.roblox.com/catalog?Category=0 But I seem to recall in the past there used to be some regular ads. For example see this archived page: https://web.archive.org/web/20120427192637/http://www.roblox.com:80/Catalog.aspx https://web.archive.org/web/20120427192637/http://www.roblox... which has this embedded iframe: https://web.archive.org/web/20120308000433if_/http://www.roblox.com/Ads/IFrameAdContent.aspx?v=2&slot=Roblox_Default_Top_728x90&format=banner&v=2 https://web.archive.org/web/20120308000433if_/http://www.rob... which has Adsense javascript embedded in it.
        • glaring 6y ago
          Correct, they used to display regular ads on their website (but never in the actual games) for those users that did not purchase the Premium subscription. Users with the premium subscription would then see only user-created ads for user-created content. It was honestly quite jarring and this new approach is better for developers on the platform, as they can reach way more people.
  • boogies 6y ago
    Most games are already full of ads for Robux microtransactions.
    • diegof79 6y ago
      Sadly that’s true. I’m very careful with the screen time of my 6yo kid, but the pandemic made it very hard. Many of his friends in the school started to use Roblox. So I played with him to check it, it ended with me uninstalling it: First time use and you’ll see tons of in-app purchases to build your character (all optional but kids that are starting to read cannot tell the difference), then the app is like the Wild West of ads and special offers. The Apple store classifies the app as 12+, and I think they are right (as a father I started to see the appeal of the closed App Store and Apple Arcade). The sad part is that it could be a great platform to experiment creating games and coding, is like the Alan Kay vision of Croquet but perverted by ads.
      • boogies 6y ago
        Minetest¹ is one game that I think in theory could be a great creative platform for kids, it’s kind of Minecraft + Roblox — a Minecraft clone except everything besides the most basic engine functionality — even mobs — is implemented as a mod — which is just a Lua script + (3D model, texture, and/or sound) assets. Edit: and each server can have any mods it wants and the client will load any it doesn’t have locally. [1]: https://www.minetest.net/ https://www.minetest.net/
      • RHSeeger 6y ago
        Honestly, it's not all that different from something like the Play Store. There's a LOT of games that are trying to get people (who don't know any better) to spend money. But there's also a lot of real quality games, too. Many of the best games have the option to spend money, but don't shove it down your throat. As an example, I played Bee Swarm Simulator with my daughter and I really enjoyed it. I decided to buy some robux and spend it on the game.I did this not because it gave me something I needed to enjoy the game, but because I felt the developer deserved it for creating something that entertained me.
  • philjohn 6y ago
    My daughter did that at first - now she has a private server where she and her friends (all 9 years old) build their own games to play with each other. They all build 3D models in the world builder, and even some Lua scripting to alter mechanics. It's a pretty neat way of getting kids into game dev.
    • yalogin 6y ago
      Can you please tell me more about the private server and how you set it up?
      • HomeDeLaPot 6y ago
        If I had to guess, they're using the "places" that every user gets allocated. You can have a bunch of them, but only so many active at once. Maybe you can adjust the privacy settings for a place to allow only your friends. Roblox does all the hosting and provides the IDE (Roblox Studio) and everything. All the games on Roblox are somebody's "place" that they've made public and developed into a fun game. This is from my own experience >5 years ago, so it could be outdated.
      • nomel 6y ago
        The owner of a "place" (game saved from the editor to the Roblox cloud) can set the permissions for who can participate in the live, collaborative, editing environment (invite basis), and who can play it (public, friends, or editors). The only problem with the collaborative editing (which is very very cool) is that it's really easy to click and delete/move/duplicate huge chunks of the game without realizing it. But, if you save often, the built in version control is really nice. It's pretty neat though, except for the marketplace is absolutely filled with assets that contain malware. A script can be linked with any object in the game, used to give the object life. But, that script has nearly global control. I think the scripting and standard libraries would really benefit from a huge overhaul, but it's pretty neat. There's quite a bit of friction getting started though. Much of it isn't intuitive, with magic undocumented names required, and you'll usually find well meaning, but very beginner, game developers providing colorful information in the forums.
      • 6y ago
  • gtrhtrhtrhtr 6y ago
    Why? Because of two things: you do not need to re-learn a UI (the same way people would play mods in W3, CS, etc.) and because it is hard/there is friction in starting a new game. Think about it, why do you spend hours thinking about what movie you're going to watch on Netflix just to re-watch a movie you've already watched? It's easier for your brain.
    • tudorw 6y ago
      People watch movies twice? TIL
      • gtrhtrhtrhtr 6y ago
        I do it all the time, TV shows as well.
• phkahler 6y ago
  How is minecraft doing these days?
  • derwiki 6y ago
    Not really an answer, but my niece loved Roblox and said “Minecraft is for boys”
    • dlhavema 6y ago
      My girls ( 8 and 9 ) love Minecraft. Especially any kind of dragon mod.
  • sokoloff 6y ago
    If my kids (late elementary, early middle school) and their friends are any guide, it's doing extremely well. The thing my kids most consistently spend their allowance on is hypixel (a minecraft curated multiplayer server with some scenario-based games is the best way I can describe it).
    • abraae 6y ago
      I found my 8 year old playing hypixel. I know jack about Minecraft, so I couldn't understand how come he was having some kind of chat dialog with someone. The only thing I've ever shown him on his Fedora laptop was how to log in, open a terminal and and start Minecraft from the command line. It seems that he taught himself to find the web browser, then find google, then search for Minecraft resources, then enter urls for Hypixel and Mineplex into Minecraft. I was torn between pride and trepidation of what's to come.
      • raunakdag 6y ago
        As someone who’s 17 - this is exactly how I learned about computers, but when I was 7 (so 10 years ago yeah). I will say that my parents turned on a chat filter pretty quickly, as incredible amounts of obscene stuff was posted on lots of the random servers I played on. Hypixel is pretty great (I actually still play sometimes!), and they have a good curse filter and it’s definitely family friendly. To be honest, I spent a ridiculous amount of time on MineCraft over the past 10 years (definitely over 5k+ hours), and it’s taught me an incredible amount. It’s where I picked up my first O Reilly book, on Minecraft mods, where I learned for the first time how to self host a server, and also where I made some really great friends. I’d be more worried about your kid finding something like social media FROM Minecraft - for example, I spent a ridiculous amount of time on Reddit, which I found through MC. As a kid whose parents don’t really care about what I do on the internet, unlimited access to viewing whatever I wanted wasn’t necessarily a good thing.
• gtrhtrhtrhtr 6y ago
  My theory for making platforms that make money is: facilitate competition or creation. Any platform that facilitates competition or creation is ripe for $$$.
• Kinrany 6y ago
  Link from the tweet: https://www.matthewball.vc/all/digitalthemeparkplatforms https://www.matthewball.vc/all/digitalthemeparkplatforms Exciting, because I've been waiting for these platforms for like 15 years, since I played Warcraft 3. But also bittersweet, because I have already resigned to having to eventually make one myself, and now it's done.