I don't think they'd have the power to drag the users to a new service without them wanting to join - but they could highlight a new one quite prominently withi

I don't think they'd have the power to drag the users to a new service without them wanting to join - but they could highlight a new one quite prominently within TweetDeck. A new service that has 20-30 percent of tweets from the start and many power users is off to a pretty good start as a twitter competitor. In a way, for those reasons, it's a shame twitter have gobbled it up - but obvious why they'd want it.