Googling turns up these relevant articles: This seems to me to be the best of the lot; some great descriptive tips and links to other articles. http://www.wil

Googling turns up these relevant articles: This seems to me to be the best of the lot; some great descriptive tips and links to other articles. http://www.wilsonweb.com/articles/checklist.htm http://www.wilsonweb.com/articles/checklist.htm Here's one even mentioning Y-Combinator: http://www.scribd.com/doc/24126/How-to-market-your-website-on-the-cheap-by-cofounder-of-redditcom http://www.scribd.com/doc/24126/How-to-market-your-website-o... And some others: http://blog.fairsoftware.net/2009/07/09/good-programmers-dont-need-no-marketing/ http://blog.fairsoftware.net/2009/07/09/good-programmers-don... http://www.wordsinarow.com/marketing.html http://www.wordsinarow.com/marketing.html