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For the clickbait content ads on Taboola and Outbrain, the strategy is ad arbitrage. The landing page is probably broken up into a slide show with many pages. T

by CyrusL 6y ago

For the clickbait content ads on Taboola and Outbrain, the strategy is ad arbitrage. The landing page is probably broken up into a slide show with many pages. The goal is to get the user to go through 30 pages (misclicking a few ads along the way) and monetize as more revenue than the cost of their visit. There are other monetization strategies for other types of ads on Taboola and Outbrain.

earthboundkid 6y ago
The arbitrage isn’t illegal but it’s also not not a scam. If you’re running ads against the shite articles and you knew all the traffic to the ad was just people from a different site who don’t even really see your ads, you wouldn’t be very happy to pay for it.