Consumers want a lot of things with negative externalities - goods that cost less because they're produced with slave labor, transportation that emits greenhous

Consumers want a lot of things with negative externalities - goods that cost less because they're produced with slave labor, transportation that emits greenhouse gases, etc. Their preference shouldn't trump the obligation not to harm third parties. Automated recommendations of a human-curated set of content - e.g. Netflix recommendations for its suite of programming - are much less objectionable, because they can't amplify anything the organization has not intentionally decided to present. It's the combination of UGC and ML recommendations that presents problems.