Keep in mind the adage "you get what you measure". If you optimize for CTR, you are not necessarily optimizing for user satisfaction/loyalty. Case in point: Ne

Keep in mind the adage "you get what you measure". If you optimize for CTR, you are not necessarily optimizing for user satisfaction/loyalty. Case in point: Netflix's auto-play feature used to drive me bonkers, so much that I would try other streaming services first. How could they think this feature was a good idea? The only plausible explanation I've heard is that they were optimizing for user engagement. Users click around more to prevent the video from auto playing.