How is this not going to end up as: 1. Manufacturers installing their own apps... and some junk app by someone else whose name I don't even know well enough to

How is this not going to end up as: 1. Manufacturers installing their own apps... and some junk app by someone else whose name I don't even know well enough to trust. 2. Main vendors sharing data with even more entities who have no business having it, and even less incentive to protect it?