Polarizing would be a good tactic. Not sure I want to go there though. I've still got some idealism ;) Steps to gain traction were focused on making the produc

Polarizing would be a good tactic. Not sure I want to go there though. I've still got some idealism ;) Steps to gain traction were focused on making the product viral (send to friends, embed vote on site/facebook, etc). Also partnerships with other organizations, for example, democracyinaction.org had an email your reps widget (powered by govit).