OK, I get that most app publishers can't afford not to sell via the App Store and that iThings are ubiquitous, and I support freer options everywhere (even for

OK, I get that most app publishers can't afford not to sell via the App Store and that iThings are ubiquitous, and I support freer options everywhere (even for Apple users)… But, come on — this initiative sounds a lot like: “Drat! We want people who, on their own volition, decided to go for an expensive, unaccountable, closed, locked system to be able to install and use our apps freely! Isn't that fair? I can has freedom?”. Read that naïve section “our vision”. A vision is something novel. Free software is 35+ years old. And there are open distribution platforms already. Reinventing the wheel.