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The personal data industry is truly disgusting but the really funny thing is that most of the data is actually worthless. Its collected only because it can be.
by 12xo 6y ago
The personal data industry is truly disgusting but the really funny thing is that most of the data is actually worthless. Its collected only because it can be. Not because its valuable or worthwhile. These companies are basically hoarders. Hoarders that rummage through your trash and spy on you from afar. They are awful, the business is awful and is a viable case of "just because you can, should you?"
- retSava 6y agoIt has worth, only not the way you mean. It may (or may not) lead to better sales through ads, but it leads to more and more expensive ad sales and some very wealthy companies.
- ClikeX 6y agoIndividual data is useless, but big data is worth gold. It can show you exactly where your target audiance is, and what they're common interests are. That's super valuable information if you want to start ad campaigns.
- amarka 6y agoIndeed it's totally worthless data, like what are you going to do, dissect people into groups that you could heavily target and try to sell them gizmos or swing an election? Pfft, not worth the effort. There are no companies or state actors are into that kind of thing.