That doesn't match Amazon's behavior. If they thought they could optimize prices for the benefit of app developers, I would expect them to offer the option. "Is

That doesn't match Amazon's behavior. If they thought they could optimize prices for the benefit of app developers, I would expect them to offer the option. "Is setting your price a headache? Let our team of specialists do it for you!" Over time, as devs saw the benefits accrue to those who opted-in, more and more would switch to Amazon's model. The fact that they require price control, as a condition of doing business, tells me that Amazon expects this policy to hurt developers.