5 ms·

How are they making so much money?

• kirubakaran 6y ago
  Ads https://help.duckduckgo.com/duckduckgo-help-pages/company/advertising-and-affiliates/ https://help.duckduckgo.com/duckduckgo-help-pages/company/ad...
• Cactus2018 6y ago
  Affiliate Commission Anytime a user clicks an Amazon or eBay link and makes a purchase, DDG receives the referral commission.
  • zerr 6y ago
    How is it set up? I can't see Amazon ref links in their result page (containing plain Amazon links).
    • Cactus2018 6y ago
      I assume the http referer header? The claim is directly from the bottom of page - https://help.duckduckgo.com/duckduckgo-help-pages/company/advertising-and-affiliates/ https://help.duckduckgo.com/duckduckgo-help-pages/company/ad...
      • ffpip 6y ago
        Again, don't spread lies. If you use a '!a bang', a affiliate link is added. Not to any search results.
        • dang 6y ago
          Please omit swipes like "Don't spread lies" and "Don't spread false information" from your HN comments. They break the site guidelines. It's enough to supply correct information. https://news.ycombinator.com/newsguidelines.html https://news.ycombinator.com/newsguidelines.html
          • ffpip 6y ago
            Sorry. Will not use them again.
            • dang 6y ago
              Appreciated!
    • ffpip 6y ago
      When you use an Amazon bang, they add a affiliate link. Not to any search results. https://duckduckgo.com/bangs https://duckduckgo.com/bangs
• tagawa 6y ago
  Most of our revenue is from ads on DuckDuckGo Search. These ads are not behavioural, i.e. not based on search history or personal info (which we don't have). Instead, they're contextual with scope limited to individual searches. Here's more info about our business model: https://spreadprivacy.com/duckduckgo-revenue-model/ https://spreadprivacy.com/duckduckgo-revenue-model/ Disclaimer: DuckDuckGo staff