Good idea to increase sales of his previous books. It would be good to know the PR costs, but I guess it must be a few thousand british pounds. The point I lik

Good idea to increase sales of his previous books. It would be good to know the PR costs, but I guess it must be a few thousand british pounds. The point I like most out of the story is that there is still space to get viral with really limited budget. Creativity and having a plan is key.