Isn't the price point also an ROI issue, though? The journalists and insiders already know what's coming, so paying huge amounts for a booth to preach to the ch

Isn't the price point also an ROI issue, though? The journalists and insiders already know what's coming, so paying huge amounts for a booth to preach to the choir doesn't show much of a return. If the point is to talk to gamers and consumers, that might be more of a worthwhile investment.