5 ms·

"FB charge a premium for CPC"? what do you mean?

• ig1 15y ago
  You can buy FB ads either on a CPM or a CPC basis. If you buy CPC ads, FB shows your ads to users who are more likely to click on ads, but you'll pay a lot for this service. CPM prices are much cheaper. From my experience if you've got a CTR of over 0.025% (1 in 4000 views) then paying CPM is cheaper than CPC. And you should be able to get a CTR over that for most things. General opinion among the FB ads community seems to be that paying CPC is a suckers games, FB are just using CPC pricing to exploit unsophisticated ad buyers.