every generous return policy by a shop every PR action free(as in beer) software (e.g. visual studio) charitable donations (e.g. google to wikipedia) not pr

every generous return policy by a shop every PR action free(as in beer) software (e.g. visual studio) charitable donations (e.g. google to wikipedia) not pressing charges for rampant cracking (photoshop used by students/children) diversity photo ops/hiring practices non-firing of incompetent employees free workshops or tours for the public/children