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YouTube just changed the ad milestone to 8 minutes, and this was posted after this change.

• scrollaway 6y ago
  extremely recently, like a week ago or so, and this video was from 3 days ago; for the next few weeks I'm still going to look at the 10 min timestamp as more telling than an 8 min one (though I'm sure youtubers will "migrate"). Looking at the channel, 3 of its videos are between 10:04 and 10:09 long. Of course, that's nothing compared to a lot of other long-form youtubers I've seen with like 80% of their videos around that timestamp.
• Fiveplus 6y ago
  On the same topic, who determines the '10 minute' and '8 minute' time scale perfect for engagement and how did they end up with these numbers?
  • scrollaway 6y ago
    It's the minimum length of time a video must be in order to enable mid-roll ads. The 10 minutes one seems pretty arbitrary, but to arrive at 8 mins I suspect that Google studies how much time there needs to be so that mid-roll ads don't negatively affect engagement. (Shout-out to all the wonderful, brilliant engineers working on figuring out how to minimize the user's reaction to cramming AS MANY ADS as possible down their brain)
  • ryder9 6y ago
    don't know how they arrived at that specific number, but it was done because in the old days of youtube a lot of channels would spam 1-2 minute videos for that ad revenue that's why videos like these exist https://youtu.be/nfxpwbWBNuU https://youtu.be/nfxpwbWBNuU
• kube-system 6y ago
  I am guessing many uploaders just don't realize that yet.