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The pro-targeting argument always seems to forget the middle-ground of context-based ads. This new snowboard company can advertise on snowboard-related website
by aenario 6y ago
The pro-targeting argument always seems to forget the middle-ground of context-based ads.
This new snowboard company can advertise on snowboard-related websites, on snowboard-related google search
The magic "IA assisted silver bullet retargeting" that this snowboard company will be sold by yet another VC-founded adtech company almost always amount to "Oh this guy just bought a new snowboard, he probably needs another one right now, let's pay a mountain of cash to push him to buy another one on every website he visit for a week"
- Freak_NL 6y agoI wonder if those ads are counted as leading to a sale because they are shown right after someone buys one. Someone goes to the online store of an outdoor shop: * buys a snowboard (perhaps they were recommended it by someone, or the reviews look good), * tracking leads to them being shown ads for snowboards in period X, * tracking also adds the fact that they bought a snowboard in period X (albeit before the ads came), * ad brokers algorithms, naively or maliciously, conclude that their ads led to the sale, * companies buying ads conclude that targetted advertising is the most effective way to advertise.