From my personal experience, people are more likely to read and share threads for a number of reasons: * They don't have to go off platform. * the base tweet

From my personal experience, people are more likely to read and share threads for a number of reasons: * They don't have to go off platform. * the base tweet can be much more eye catching that a link, even with social cards set up * People may be desensitised to links that lead off-platform, because that's how Ads generally appear on Twitter Then there are other advantages, like the fact that it tends to encourage you to write in a concise and direct way, with each tweet in the thread being like a bullet point. I often see people retweeting and engaging with a specific tweet from the thread; it's harder (relative term) to do that with a section from a blog post.