Email fatigue comes from self-serving emails. When you get value from an email, it isn't a burden. Context: We have 100k folks on our list, and our typical ope

Email fatigue comes from self-serving emails. When you get value from an email, it isn't a burden. Context: We have 100k folks on our list, and our typical open rate is 25%. Almost all are web developers. I think the key thing required to maintain this is to give value. I'll spend hours personally writing high-quality email tutorials. My friends and family are subscribers and so I treat each email as such. I feel an obligation that if you open an email from me you're going to get value from it. I might send out 19 emails that teach before I ask for a sale on the 20th (but even then, I'm only going to ask you to buy something I think you might also find valuable).